Privacy Policy


PURA VIDA ORGANIC cares about your privacy and is committed to processing your personal information fairly and transparently and in accordance with data protection law, including the General Data Protection Regulation (“Data Protection Law”). Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. If after reading this Privacy Notice you still have questions feel free to contact us. For the purpose of the Data Protection Law, the data controller is PURA VIDA ORGANIC, UL. JURJA DOBRILE, VELIKA GORICA, Croatia, tel. +385 1 202 8900, [email protected]


When you visit you may be asked to provide information about yourself including your name, address, date of birth, email address, telephone number, your location, and your payment credit card information. Where you make a complaint about our services via Facebook, Twitter, or any other public domain, we may use that information to get in touch with you so that we can (a) respond to your complaint; and/or (b) compensate you for any poor service or product you’ve received. In addition, we may get in touch with you where you have posted a blog post or article about us. In the event that we do, we will only use your information to get in touch with you. We will not subsequently store your information on our systems. Some of your personal data is collected directly, for example when you set up an on-line account on our Website, or send an email to our customer services team. Other personal data is collected indirectly, for example your browsing or shopping activity. We may also log general information about your browser whenever you visit our Website. This information may include your computer’s Internet Protocol (IP) address, your browser type and version, the pages you visit on our Website, the time and date of your visit, and the time spent on each page. Like most website operators, we collect this data to better understand how our visitors use our services, and how we may improve your experience of our Website in future. The above is not an exhaustive list and, in specific instances, we may need to collect additional data for the purposes set out in this notice. Some of the information we collect from you is collected and processed for the purpose of legal compliance, some to perform a contract with you, and some for the purposes of our legitimate business interests (subject to your rights), e.g. to analyse the use of our Website and services in order to continually improve our services.


We work closely with third parties (including, for example, business partners, sub-contractors in technical, and delivery services, advertising networks, analytics providers and search information providers) who may collect personal information from you and pass it on to us. Our staff may also give us emergency contact information as part of our emergency scenario planning and may give us details of their dependants in relation to their employee benefits arrangements. Where this is the case the relevant third party is responsible for obtaining the relevant consents from you (if necessary) to ensure you are happy with the ways in which your personal data will be used.


We may use your information:
• to provide you with access to the relevant parts of the Website;
• where necessary, to notify you about changes to our services or our Website;
• to administer our Website and for internal operations;
• to keep our Website safe and secure;
• to improve your user experience, by ensuring that content is presented in the most effective manner;
• to process any request you may have made;
• to process any orders made via our delivery service;
• to carry out our obligations arising from any contracts entered into between us;
• to process any entries that you make into competitions run by us;
• to seek your views or comments on the services we provide;
• to notify you of changes to our services;
• to verify your identity;
• for crime and fraud prevention, detection and related purposes;
• for market research purposes – so that we can understand your needs better;
• for customer services purposes – so that we can talk and interact with you;
• where we have a legal right or duty to use or disclose your information (for example in relation to an investigation by a public authority or in a legal dispute).


a. Third Party Service Providers working on our behalf
In order to make certain services available to you, we may pass your information to our third-party service providers, agents and subcontractors. These include IT, delivery and marketing service providers and payment processors (for example, to process deliveries and send you your order confirmation). However, when we use third party service providers, we disclose only the personal information that is necessary to deliver the service and we have a contract in place that requires them to keep your information secure and not to use it for their own direct marketing purposes. We will only allow our selected third party providers to handle your personal data once we are satisfied that they apply appropriate data protection and security controls.
b. Third Party Marketers
If you have consented, we may allow carefully selected third parties, including marketing and advertising companies, or our business partners, to contact you occasionally about services that may be of interest to you. They may contact you by telephone, post, SMS as well as by e-mail. We may also employ third-party companies and individuals on our Website (for example, analytics providers and content partners). If you change your mind about being contacted by these companies in the future, please let us know by contacting us using the details set out in section 14 below. You may also opt out of receiving any marketing communications you receive by following the instructions outlined in these communications.
c. Third Party Providers we work with
PURA VIDA ORGANIC works closely with our third party suppliers to bring you high quality services and products. When you send us feedback or comment on any of our products or services we may need to share such feedback/comment with our relevant supplier(s). Before we do this, any information you provide to us will be anonymised (unless you specifically consent to having your details passed on to the relevant supplier(s) at the time).
d. Third Parties with whom we transact
If any of our businesses enter into a joint venture with, purchase or are sold to or merge with another business entity, or in the unlikely event that we go out of business or enter bankruptcy, your information may be disclosed or transferred to the target company, our new business partners, administrators, or owners or their advisors.
e. Sharing to comply with legal obligations
We may use the information that you provide to us if we are under a duty to disclose or share your information in order to (a) comply with (and/or where we believe we are under a duty to comply with) any legal obligation; (b) enforce or apply our website terms of service and any other agreement; or (c) protect the rights, property, or safety of PURA VIDA ORGANIC, customers, employees, contractors or others. This includes exchanging information with other companies and other organisations for the purposes of fraud protection and prevention, or where we have to carry out an internal investigation.


We will usually inform you (before collecting your information) if we intend to use your information for marketing or research purposes or if we intend to disclose your information to any third party for such purposes. However, PURA VIDA ORGANIC understands that sharing personal data can be a bit scary at times so you have a choice about if you wish to receive information from us. If you do not wish to receive direct marketing communications from us, then you can select not to by not ticking the relevant boxes, unsubscribing by following the instructions in the relevant marketing communication, or by contacting us via [email protected] and we will get back to you.
Should you have any queries or complaints in relation to how we use your information, please contact us via the details set out at section 14 below. Should you wish to take any complaints or queries further, you have the right to contact your local data protection regulator regarding such issues. You have the right to see the information we hold about you and to ask us to: (a) make any changes to ensure that any information we hold about you is accurate and up to date; (b) erase or stop processing any information we hold about you where there is no longer a legal ground for us to hold it; or (c) in some cases, transfer any information we hold about you to a specified third party. If you wish to do this, please contact us using the contact details set out below.


We take security seriously, and do what we can within commercially acceptable means to protect your personal information from loss or theft, as well as unauthorized access, disclosure, copying, use, or modification, destruction and damage. We ensure only the minimal amount of data about you is stored and that very few people have access to it. Access to the information is also audited on a regular basis to ensure access has not changed in any way. We will only keep your information for as long as we reasonably require and, in any event, only for as long as Data Protection Legislation allows. We use technical encryption tools to protect your data and carry out penetration testing of our systems. We have security controls in place to protect our IT systems from external attacks and unauthorised access. We also have internal policies and guidelines for our employees to follow. If you would like to find out more please contact customer services via the Talk to PURA VIDA ORGANIC page and we will give you all the information you need for peace of mind. Where you have chosen a password which allows you to access certain parts of the Website, you are responsible for keeping this password confidential. We advise you not to share your password with anyone. Unfortunately, the transmission of information via the internet is not completely secure. Although we will take steps to protect your information, we cannot guarantee the security of your data transmitted to the Website; any transmission is at your own risk.


PURA VIDA ORGANIC does not intentionally profile our customers. Sometimes profiling is inevitable though as the information you give us may suggest gender or marital status. We do not use this personal information to create any covert profiles about you or make any automated decisions about you or your preferences.


Our Website may contain links to other websites run by other organisations (for example, we use social media sites such as Facebook, Instagram and twitter). PURA VIDA ORGANIC privacy notice applies only to our Website and company‚ so we encourage you to read the privacy notices on the other websites you visit. We cannot be responsible for the privacy notices and practices of other sites even if you access them using links from our website.


PURA VIDA ORGANIC does not directly advertise to our young customers nor do we store data about them on a regular basis.
PURA VIDA ORGANIC collects and treats this data in compliance with Data Protection Laws and with the utmost care, applying very strict rules and scrutiny to those individuals that have access to it.


For much more detail please refer to our cookie policy.

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

If you are directed to our website via an affiliate link a cookie may be stored in your browser so that even if you complete a purchase 60 days later we know which affiliate directed you to our store and to attribute the bonus to them.


In addition, to the data sharing described in section 5, the information that we collect from you may also be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. This includes staff engaged in, among other things, the provision of support services. By submitting your personal data, you are acknowledging this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your information is treated securely and in accordance with this privacy notice and the Data Protection Legislation. This means that we will only transfer your information to third parties that (a) are in countries that have been confirmed by the European Commission to provide adequate protection to personal information; or (b) have agreed to provide all protections to your personal information as set out in the Data Protection Legislation.


If you have any questions regarding privacy policy please contact us on [email protected]