Organic certified CBD skincare.

We produce organic skincare & cosmetics.

CBD oils, CBD anti aging serums, moisturisers, balms, elixirs, massage oils, body butter, shaving gels and many more to come.

walkway in a forest at sunset
4 puravida organic cbd skincare products
What makes us different?
Learn about us, why we are called Pura Vida - a saying from Costa Rica meaning 'Pure life', and how we are pioneering our own path in organic beauty.
Biodynamic farming.
We work closely with many of the farmers of our raw materials. Our lavender comes from the local island of Hvar, or Hemp is grown nearby biodynamically and specifically for us. From seed to shelf, we work with people who share our environmental values.
Recyclable & reusable packaging.
As we try our best to migrate to plastic free options, in the mean time, all of our products are using recyclable and reusable glass, aluminium, and only where absolutely necessary and while better options do not exist - recyclable plastic.
Sustainable packaging.
Our boxes are made out of 25% grass, using a resource more abundant than wood to create the unique packaging that houses our products.
Our products are made with care by the hands of the wonderful ladies in our community who make every day a new and fun experience. We aim to create jobs for mothers ❤


Organic, minamalist, handmade.

We started this company because we could not find simple organic products for our skin types, that used quality ingredients, that weren’t mostly water, that met our standards and proved their quality through third party certifications. We’re fussy eaters, and we’re picky with what we use on our skin. We plan to set a new, higher standard in skincare.

How it all started

CEO Quote

“Pura Vida started as a personal journey in creating skin care products that could be used on my sensitive skin. I couldn’t find 100% natural and organic products that met my standards – so I made them myself. Once I discovered what really worked for my skin I wanted to share it with everyone else.”

Jennifer Pura Vida Organic CEO
hands in the shape of a heart

Women Empowerment

Women have the power to create something out of nothing. Throughout history we were given obstacles, but we made a stairway out of them. Our strong drive supported by hard work, kindness and positivity is indubitably another stair on the path we have been creating for centuries.

Pura Vida Organic was founded by a woman. With its goal to spread a word about skin health and produce organic and natural products to make them available for a wider population, it is one of the most noble companies which is also ahead of its time.

In Pura Vida Organic, there is zero tolerance on gender, disability, religious, national, age, race or any other kind of discrimination.

You are accepted as who you are and you are treated as who you define. You do not have to fight for your basic rights as a human being, nor do you need to ever feel oppressed.

Pura Vida Organic is a definition of a change-maker, fearlessness and altruism founded on equality and guided by female intuition.

CBD Skincare

& organic cosmetics


handmade badge
plant based badge
cruelty free badge